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Web Design Proposal & Scope of Work
Client: Wooden Pearl
Project: High-Class Restaurant One Page Style Website
Attn: Phillip Kwan
Date: 8/15/2025

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Project Overview & Objectives
626Digital will design and develop a modern, high-class, single-scroll website for Wooden Pearl that reflects its French-inspired surf & turf concept, science-forward cocktail program, and vibrant hospitality at the Anaheim Packing House. This engagement is structured for quality and speed, with a 7–10 day turnaround. To build a strong long-term relationship and collaborate on future projects, 626Digital is waiving all design and development fees for this project.
Objectives
Deliver a polished, mobile-optimized, conversion-focused one-page site with anchored navigation, refined visuals, and clear calls to action. The site will prioritize reservations, events and catering inquiries, and showcasing signature dishes, cocktails, and ambiance—drawing aesthetic inspiration from Bourbon Steak and OCEAN 48.
Scope of Work
626Digital will plan, design, build, test, and launch the website end-to-end, including the following components.
Information Architecture and UX
A single-page layout with sticky anchor navigation enabling smooth scrolling between sections: Home, Our Story, Menu, Events, Reservations, Gallery, and Visit Us/Contact. Copy will be refined for clarity, brand tone, and conversion.
Visual Design
An elegant, upscale design system featuring a dark palette with gold/brass accents, refined typography, and tasteful micro-interactions. The hero will support a full-screen image or subtle video loop (bar, cocktails, steak plating), with prominent CTAs.

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Section-by-Section Implementation
  • Hero / Welcome: Full-bleed hero, tagline "Modern Coastal Dining – Steak, Seafood & Craft Cocktails in Anaheim's Historic Packing House." Prominent CTAs: Make a Reservation, Catering & Private Events, View Menu, Get Directions.
  • Our Story: Concise overview of Wooden Pearl's concept and ambiance, highlighting location in the Anaheim Packing House and Executive Chef Dagoberto Caceres.
  • Menu Highlights: Visual showcase of signature items such as skirt steak, oysters, craft cocktails, and butter cake, with a "View Full Menu" CTA linking to a PDF or hosted menu page.
  • Catering & Private Events: Headline "Hosting a Special Event?" with availability for private parties, buyouts, birthdays, corporate events, and off-site catering. Includes a simple inquiry form (name, email, date, guest count, event type) routed to a designated inbox or third-party form (Typeform/Jotform).
  • Reservations: Embedded OpenTable widget or direct integration, with a short note on walk-ins and group policies.
  • Gallery: Curated photo carousel or grid focusing on food, drinks, and ambiance, leveraging approved imagery and select content inspired by Wooden Pearl's Instagram.
  • Visit Us / Contact: Address, hours, phone number, Google Map embed, and CTAs "Get Directions" and "Call Now." Optional general inquiry form can be included.

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Technical Specifications
Technical Implementation
Built with performant, standards-based HTML/CSS/JavaScript (or a lightweight static framework like React JS if beneficial). Features include smooth scrolling, sticky navigation, CSS transitions, lazy-loaded images, responsive layouts, favicon and social icons, and best-practice asset optimization for quick loading.
SEO and Analytics
On-page SEO foundations including semantic markup, optimized titles and meta descriptions, alt text, Open Graph and Twitter Card tags, and LocalBusiness/Restaurant schema. GA4 analytics setup for key events such as Reservations, Events/Catering submissions, Menu views, Calls, and Directions clicks, and Microsoft Clarity for user behavior tracking.
Accessibility
WCAG-informed best practices with sufficient color contrast for dark themes, keyboard navigability, focus states, ARIA labeling for interactive elements, and skip-to-content.
Integrations
OpenTable embed or deep link for reservations. Google Maps embed. Events/Catering form routing to a dedicated inbox or third-party form provider. Optional, privacy-conscious Instagram feed link or curated integration.
Performant Code
Standards-based HTML/CSS/JS with optimized assets
Responsive Design
Fully optimized for all devices and screen sizes
SEO Ready
Complete with schema markup and meta optimization
Analytics
GA4 tracking and Microsoft Clarity for key conversion events and user behavior

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Deliverables & Timeline
Key Deliverables
Fully Responsive Website
A complete one-page site with all sections, anchored navigation, and smooth scrolling.
Integrated Functionality
Embedded reservations, integrated events/catering form routing, and a curated gallery.
SEO & Analytics
Groundwork for search engine optimization and comprehensive analytics tracking for insights.
Deployment & Handoff
Secure deployment to host with SSL, domain configuration, and a concise content update guide.
Project Timeline
Days 1-2: Setup & Intake
Content & asset intake, finalization of structure and visual direction, and pipeline establishment.
Days 3-5: Design & Base Build
High-fidelity design, core layout, navigation, animations, responsive grid, and initial content integration.
Days 6-8: Sections & Refinement
Section builds and integrations, performance/accessibility passes, SEO meta and schema, and analytics events.
Days 9-10: QA & Launch
Cross-browser/device quality assurance, final refinements, form routing validation, and production deployment.
Assumptions
Project uses approved brand assets, menu PDF or link, OpenTable details, hours, address, and phone number. Events/Catering form will route to a designated inbox or dedicated inbox or linked third-party form. Curated photography supplied by Wooden Pearl; tasteful placeholders may be used where needed and replaced post-launch.
Post-Launch Support — 30 Days
626Digital will provide a 30-day post-launch support window covering minor content and styling refinements, bug fixes, analytics verification, and form routing checks.

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Investment & Acceptance

Investment
All design and development fees for this project are waived by 626Digital to establish a strong working relationship with Wooden Pearl and set the stage for future collaborations. Any optional third-party costs (e.g., paid form tools, premium fonts, stock licensing, or hosting fees) are the responsibility of the client and will be used only if explicitly approved.
Acceptance
This Scope of Work reflects the agreed features, deliverables, and 7–10 day delivery timeline. Upon approval, 626Digital will begin immediately and proceed through the schedule above to launch Wooden Pearl's new website.

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Next Steps & Thank You
We are incredibly excited about the opportunity to partner with Wooden Pearl on this crucial digital transformation. Our comprehensive proposal, detailing the seamless implementation of your new website, is designed to elevate your online presence and enhance guest engagement.
At 626Digital, we are committed to delivering a high-quality, performant, and visually stunning website within the outlined 7–10 day timeline. Our focus remains on creating a digital experience that truly reflects the elegance and unique ambiance of Wooden Pearl, while optimizing for key business objectives like reservations and event inquiries.
We believe this collaboration will be a significant step forward for Wooden Pearl, establishing a robust online foundation that drives growth and reinforces your brand's prestige. We eagerly anticipate embarking on this project with you.

Initiating Our Partnership
We are prepared to commence the development of your distinguished online presence. Please feel free to contact us with any inquiries or to discuss the subsequent steps.
Edward Chien
CEO | 626 Digital

Privileged & Confidential — For Phillip Kwan